The White Willow Group At The White Willow Group , we believe service businesses should spend their time serving customers — not chasing missed calls, lost leads, or outdated systems . Founded in Calgary, Alberta , The White Willow Group was built to help contractors, home service companies, and local businesses modernize how they attract, capture, and convert customers. Every day, thousands of potential customers call service businesses only to reach voicemail or receive no response at all. Those missed calls often turn into lost revenue, missed opportunities, and frustrated customers . We solve that problem. The White Willow Group provides modern growth infrastructure for local businesses , combining: • AI Receptionists that answer calls 24/7 and book appointments • High-converting websites designed to turn visitors into customers • Reputation management systems that generate reviews and referrals automatically Our mission is simple: Make sure every opportunity gets captured, every customer gets a response, and every business we work with grows faster than it otherwise would have. We partner with industries that rely heavily on phone calls and bookings, including: Plumbers Electricians HVAC companies Landscapers Roofing contractors Home service professionals When your team is busy in the field, The White Willow Group makes sure your business never stops working. Because when the phone rings, opportunity is calling — and we make sure someone answers.
